GAINFUL EMPLOYMENT RULES FAQ
The Gainful Employment regulations were created to ensure that students at career colleges are better prepared for a life after graduation. These regulations have forced schools to make sure they keep within the boundaries of Title IV compliance. With this in mind, Lead Peep was developed to help schools end lead fraud and provide the compliance proof they need.
Below you will find a list of Frequently Asked Questions regarding the Gainful Employment rules, Title IV compliance and Lead Peep. If you don't see the answer to your question, please feel free to contact us at or and receive personalized assistance.
Why Does My School Need Lead Transparency?
There are two main reasons. The first reason is that lead transparency is key to eliminating lead fraud. The second is that the Gainful Employment rules that took effect July 1, 2011 are forcing schools to ensure they are in compliance with the new guidelines and have proof that the messaging is within the set regulations. Schools that aren't in compliance risk losing access to Title IV funding, which includes the Pell Grant and federal financial aid.
Why Were the Gainful Employment Regulations Created?
The U.S. Department of Education wanted to require that career colleges provide potential students with accurate and substantiated information and better prepare their students for gainful employment.
What are Some of the New Gainful Employment Messaging Rules?
The messaging rules limit what colleges tell potential students. For example, schools must not be promoted with a promise of employment. Schools also can't be marketed with the promise of financial incentives including free tuition, discounts through financial aid, grants, scholarships and loans. Also, schools must not offer incentives or rewards to people filling out lead forms. Schools that don't comply with the new Gainful Employment rules risk losing access to Title IV funding, which includes the Pell Grant and federal financial aid.
What Is Considered a Gainful Employment Program?
A program that meets at least one of the following items: at least 35 percent of former students are repaying their loans, the annual loan payment does not exceed 30 percent of a typical graduate's discretionary income, or the annual loan payment does not exceed 12 percent of a typical graduate's total earnings. Schools that can't meet at least one of these standards three out of four consecutive years risk losing access to Title IV funding.
What is Lead Peep?
Lead Peep is a new lead-identity technology unique to EDU lead generation. Through its proprietary platform, Lead Peep stops fraudulent lead-generation practices in their tracks and offers the tools your school needs to stay in compliance with Gainful Employment and Title IV regulations.
Why Does My School Need Lead Peep?
If your school is purchasing leads and you cannot guarantee the root source of every lead, you are wasting valuable marketing dollars. Through its proprietary platform, Lead Peep provides technology that delivers lead transparency, eliminates lead fraud, guarantees that your school receives quality leads and ensures compliance with new regulations.
How Can Lead Peep Help with Compliance?
With the new Gainful Employment rules it's important for schools to keep track of the messaging on all forms leads are filling out. Lead Peep provides the source URL of the landing page where the lead originated, archived screen shots and a time stamp so you can police and manage the content.
How Can Lead Peep Prevent Fraud?
Lead Peep collects root information at the time of capture and marries that information to the leads vendors deliver. This lets schools confirm submitted leads come from approved sources/URLs and eliminate fraudulent lead activity.
What Data Is Collected?
Lead Peep only captures root information: IP address, city, state, time stamp, URL of landing page and browser type. Lead Peep does not collect the lead's name, address, email, phone number, program of interest, etc.
What Information Does Lead Peep Make Available to Schools?
The school in which the Lead Peep service is provided has access to the full lead data. So, Lead Peep supplies the root information, such as IP address, city, state, time stamp, URL of landing page and browser type, and marries it to the lead's actual information, such as name, address, email, phone number, program of interest, etc., for the school's use.
What Is Lead Scoring?
Lead scoring ranks the contactability of the lead but does not protect schools from fraudulent practices, unreliable sources or manipulated data. However, Lead Peep protects your school against fraud and ensures quality leads.
Need Help with Gainful Employment?
Download the guide to the Misrepresentation Rule and Third-Party Vendors.